Last December, a Persio Inc client engaged 75,000 mobile users for 25 straight days with a diverse and clever Advent Calendar Campaign. During the campaign, they also grew their mobile list by 10%!
Christmas is just a memory now, but why not apply this success to other holidays?
Optimize the Lead-Up to any Holiday
People are more open to engage during the holidays—so start this approach during Valentine's Day, which is just around the corner!
Here's how you can duplicate their success with a daily campaign designed to collect customer intelligence and help out with your customer's upcoming Valentine's Day plans. You'll love it because you'll achieve all of this:
♥ Customer Location
♥ Preferred Home Store
♥ Link 2 First Party IDs
♥ Learn Customer Birthdays
♥ Drive Store Traffic
♥ Capture New Subscribers
7 DAYS OF LOVE
Who are you shopping for?
a) My Girl
b) My Guy
♥ Respond with recommended products based on their shopping needs.
Going forward—make these users part of your future segmentation strategy ♥
Submit your email
and enter to win a
LOVELY Gift Basket!
♥ Now you can link two first party IDs for this subscriber — mobile + email ♥
I chews you!
Plan the perfect Valentine's
date. Enter your ZIP code
for a list of restaurants
♥ Collect location information for your subscribers and help them out by recommending a hot spot in
their area. Bonus—you can tie these shoppers to a home store location! ♥
Gift in Style!
Visit <home store> and get
FREE gift wrapping
for any online or
♥ Drive store visits and add a little extra holiday magic with a festive store event ♥
The way to ALL our hearts...
Try this foolproof recipe for a
V-Day treat no one can resist:
♥ Use purchase history to recommend items that similar users with the same purchase history bought as well ♥
Dress to Impress
Submit your date of birth
and enter to win a
Valentine's Day makeover!
♥ Collect DOB and know when to celebrate customer birthdays this year! ♥
Happy Valentine's Day!
Score some extra points
by sending this 20% Off
e-card to your Valentine!
♥ Let your subscribers refer new users! Send a link with an opt-in form requiring mobile number and email.
Now you've identified a loyal brand advocate and gained another subscriber ♥
A Match Made in Retail Heaven
In just seven messages, this campaign captured:
♥ Home Store
♥ First Party IDs
It also drove store traffic and prompted the user to share the love with their friends and family, creating new interest in your brand.
The key to acquiring data is using a little creativity and, of course, offering something in return. Keep the holiday excitement alive with a contextual marketing campaign driven by diverse content and exciting surprises each day.
Want to create your own love story?