February 8, 2016

7 Days of Love: A Valentine's Day Campaign Story

Last December, a Persio Inc client engaged 75,000 mobile users for 25 straight days with a diverse and clever Advent Calendar Campaign. During the campaign, they also grew their mobile list by 10%! 

Grow your mobile list with holidays

Christmas is just a memory now, but why not apply this success to other holidays?

Optimize the Lead-Up to any Holiday

People are more open to engage during the holidays—so start this approach during Valentine's Day, which is just around the corner!

Here's how you can duplicate their success with a daily campaign designed to collect customer intelligence and help out with your customer's upcoming Valentine's Day plans. You'll love it because you'll achieve all of this:

♥ Customer Location
♥ Preferred Home Store
♥ Link 2 First Party IDs
♥ Learn Customer Birthdays
♥ Drive Store Traffic
♥ Capture New Subscribers

 7 DAYS OF LOVE

DAY 1

Who are you shopping for? 
a) My Girl
b) My Guy
c) MySELF

♥ Respond with recommended products based on their shopping needs. 
Going forward—make these users part of your future segmentation strategy 

DAY 2

Feeling Lucky? 
Submit your email
and enter to win a
LOVELY Gift Basket!

♥ Now you can link two first party IDs for this subscriber — mobile + email 

DAY 3

I chews you!
Plan the perfect Valentine's
date. Enter your ZIP code 
for a list of restaurants
near you. 

♥ Collect location information for your subscribers and help them out by recommending a hot spot in
their area. Bonus—you can tie these shoppers to a home store location! 

DAY 4

Gift in Style!
Visit <home store> and get

FREE gift wrapping 
for any online or 
in-store purchase.    

♥ Drive store visits and add a little extra holiday magic with a festive store event 

DAY 5

The way to ALL our hearts...
Try this foolproof recipe for a

V-Day treat no one can resist: 
chocolate-covered strawberries! 

 Use purchase history to recommend items that similar users with the same purchase history bought as well 

DAY 6

Dress to Impress
Submit your date of birth 

and enter to win a 
Valentine's Day makeover!  

♥ Collect DOB and know when to celebrate customer birthdays this year! 

DAY 7

Happy Valentine's Day!
Score some extra points 

by sending this 20% Off
e-card to your Valentine!

♥ Let your subscribers refer new users! Send a link with an opt-in form requiring mobile number  and email.
Now you've identified a loyal brand advocate and gained another subscriber 


A Match Made in Retail Heaven

In just seven messages, this campaign captured:

Location 
Home Store
First Party IDs 
DOB

It also drove store traffic and prompted the user to share the love with their friends and family, creating new interest in your brand.

The key to acquiring data is using a little creativity and, of course, offering something in return. Keep the holiday excitement alive with a contextual marketing campaign driven by diverse content and exciting surprises each day.

Want to create your own love story?

SHOW ME ANOTHER V-DAY CAMPAIGN