Startup Spotlight: Technologies on the Rise

August 5, 2016 - Blog, Media

Retailing Today columnist Anne Marie Stephen included Persio in her latest column, on...

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Why Customer Lifetime Value Has Outlived Its Usefulness

May 26, 2016 - Blog, Media

This post originally appeared in Retail Information Systems News.

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Is It a Trend? Three Reasons Why E-tailers Go Brick and Mortar

May 16, 2016 - Blog, Media

A version of this blog post appeared in iMedia Connection on May 13, 2016. 

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Don't Let Life Get in the Way of a Sale

May 13, 2016 - Blog, Media

This article originally appeared in iMedia Connection on May 11. 

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How to Collect the Right Data for Your Segmentation Strategy

March 14, 2016 - Blog, Media

Featured in Retail Info Systems News.

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Customer Experience Journey Supersedes Lifetime Value

February 19, 2016 - Blog, Media

Published in Loyalty 360

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Why Chicago is the hub for B2B Technology – Part 1 of 2

February 16, 2016 - Blog, Media

In the past few years, Chicago has been named the No. 2 hub for fast-growing private...

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Marketing and IT: A Love Story?

February 15, 2016 - Media

Published in Total Retail

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Online-Offline Attribution: Why Marketers Struggle

February 5, 2016 - Blog, Media

Published in MarTech Advisor

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How Tech Decisions Impact Data-Driven Marketing

February 2, 2016 - Blog, Media

Featured in Marketing Dive

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Mobile to Influence More Couponing

January 25, 2016 - Blog, Media

Featured in BizReport

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From Yoga to Paintball, here are 25 Chicago Companies' Wellness Initiatives

January 15, 2016 - Blog, Media

Mentioned in BuiltIn Chicago

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