The Persio Edit: Ghost Stories

June 24, 2016 - Blog, The Persio Edit

What a week: Brexit, Macy's CEO resigns, and The Street accuses Lululemon of putting a...

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Why Your Promotions Aren't Working: Testing Strategy

June 21, 2016 - Blog, Promotion Strategy, Why Your Promotions Aren't Working

As retailers struggle to make promotions profitable, we're looking at reasons why they...

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The Persio Edit: For the Ladies

June 17, 2016 - Blog, The Persio Edit

A whopping 94% of women interact with brands online. That, and more depressing news...

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Why Your Promotions Aren't Working: Fraud

June 14, 2016 - Blog, Promotion Strategy, Why Your Promotions Aren't Working

Price-focused shoppers are here to stay. So the question for retailers becomes, how...

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The Persio Edit: Up with People

June 3, 2016 - Blog, The Persio Edit

Walmart attributed its recent success with the investment it made in its staff, Mary...

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Introduction to Agile Framework

June 1, 2016 - Blog

At Persio, we have an ambitious vision to revolutionize the retail marketing industry...

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The Persio Edit: Gone Fishin'

May 27, 2016 - Blog, The Persio Edit

No one's really working today. These articles on deadlines, Snapchat, and retail's...

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Why Customer Lifetime Value Has Outlived Its Usefulness

May 26, 2016 - Blog, Media

This post originally appeared in Retail Information Systems News.

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Birthdays Mean Bigger Baskets

May 24, 2016 - Case Studies, Blog, Promotion Strategy

Family, friends, your co-workers: at some point they’ll all mess up and forget your...

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The Persio Edit: The $100 Billion Man

May 20, 2016 - Blog, The Persio Edit

It's Amazon's world, and we're just living in it.

Read on for this week's roundup,...

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How Low Can They Go?

May 18, 2016 - Blog, Promotion Strategy

Kohl's. Macy's. Gap. Retailers are struggling—and rampant discounts aren't helping. 

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Is It a Trend? Three Reasons Why E-tailers Go Brick and Mortar

May 16, 2016 - Blog, Media

A version of this blog post appeared in iMedia Connection on May 13, 2016. 

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