November 28, 2016

Infographic: Use Holiday Campaigns for Customer Data Capture

Your holiday campaigns can bring you more than revenue. 

Holiday shopping season officially kicked off last Friday (or even Thursday, for a few retailers). For many brands, these campaigns are the culmination of months of work. But wait: campaigns are not merely about revenue. In this visual case study, we share how one Persio client used an integrated holiday campaign to boost its SMS list size with in-store traffic and connect mobile numbers, email addresses, loyalty account numbers, and device IDs to generate a holistic customer view.