Never let your customers forget.
U.S. consumers hold 3.3. billion customer loyalty program memberships, up 26% in the last two years. Yet, half of these go unused.
With loyalty members contributing 12-18% more revenue, keeping them engaged is a key survival tactic for retailers and requires some creativity.
Our client is a national chain store retailer, and like many of their competitors, relied on email to notify their loyalty members about expiring points, rewards and other membership benefits. Email results were mediocre at best, and they weren't driving the intended conversions.
Learn how we integrated SMS notifications into their loyalty strategy, achieving greater conversions, increasing basket size and more than doubling engagement.