August 2, 2015

Case Study: Express NYC Store Opening Event

Screen_Shot_2015-07-28_at_11.26.27_AMWhat was the objective?

EXPRESS wanted to create some hype at their NY Times Square Store grand opening event. Their goal was to use a fun and engaging mobile gamificaiton strategy so they executed a "Scratch and Win" mobile sweepstakes.

What did we do?

Attendees of the Grand Opening could text a keyword publicized via signage at the big event. They then received a RMM with a link to a mobile-optimized landing page where they could physically scratch off the offer to reveal a random prizes.

What were the results?

The campaign added an exciting element to the grand opening and mobile gamification proved to be a big hit with EXPRESS' audience. Campaign analytics revealed that 100% of message recipients interacted with the brand’s message and scratched off their prize.