What was the objective?
EXPRESS wanted to create some hype at their NY Times Square Store grand opening event. Their goal was to use a fun and engaging mobile gamificaiton strategy so they executed a "Scratch and Win" mobile sweepstakes.
What did we do?
Attendees of the Grand Opening could text a keyword publicized via signage at the big event. They then received a RMM with a link to a mobile-optimized landing page where they could physically scratch off the offer to reveal a random prizes.
What were the results?
The campaign added an exciting element to the grand opening and mobile gamification proved to be a big hit with EXPRESS' audience. Campaign analytics revealed that 100% of message recipients interacted with the brand’s message and scratched off their prize.