May 5, 2015

Case Study: Stage Stores Easter 2015 Scratch-Off

What was the objective?

Screen Shot 2015-07-28 at 11.28.15 AM (2).pngStage Stores wanted to increase in-store sales and coupon redemption throughout Easter Weekend.  An Easter-themed "Scratch & Save" mobile sweepstakes was deployed to engage their audience.

What did we do?

Current Stage Stores mobile subscribers received an RMM with a link to an optimized mobile landing page. Once on the landing page they could physically scratch the screen to reveal a variety of in-store offers. 

What were the results ?

The unique and interactive sweepstakes was very successful, even during an offer-heavy weekend.
Campaign analytics reported a 40% click-through rate.