What was the objective?
Stage Stores wanted to increase in-store sales and coupon redemption throughout Easter Weekend. An Easter-themed "Scratch & Save" mobile sweepstakes was deployed to engage their audience.
What did we do?
Current Stage Stores mobile subscribers received an RMM with a link to an optimized mobile landing page. Once on the landing page they could physically scratch the screen to reveal a variety of in-store offers.
What were the results ?
The unique and interactive sweepstakes was very successful, even during an offer-heavy weekend.
Campaign analytics reported a 40% click-through rate.